Portal/ Documentation/ Communication & Outreach

Communication & Outreach Module

Multi-channel communication platform for patient outreach, health campaigns, and organizational messaging.

3
Pages
4
API Endpoints
3
High-Priority Orgs
5
Requirements

Organization Relevance

MCO: High Health Plan: High FQHC: High ACO: Medium IPA: Medium PHO: Medium TPA: Medium MSO: Medium

How It Works

The communication module enables targeted outreach through SMS, email, and in-app channels. Campaign management supports bulk messaging with template personalization. Templates ensure consistent, compliant messaging across all channels.

Requirements

  • SMS gateway integration
  • Email delivery service
  • Template engine with merge fields
  • Opt-out/consent management
  • TCPA compliance

Target Audience

Marketing Teams, Care Managers, Member Services, Outreach Coordinators

Pages (3)

PagePurposeKey Features
Campaigns Create and manage multi-channel outreach campaigns Campaign builder, Audience targeting, Schedule management, Performance analytics
SMS Messaging SMS messaging for patient reminders and outreach Message sending, Bulk SMS, Delivery tracking, Opt-out management
Templates Message template library with personalization and compliance controls Template editor, Merge fields, Approval workflow, Version management

API Integrations

  • SMS gateway API (Twilio/equivalent)
  • Email delivery API
  • Template management API
  • Campaign analytics API

Referenced Resources

  • TCPA Compliance Guidelines
  • CAN-SPAM Act
  • HIPAA Communication Rules

Expected Results

Effective patient engagement through targeted, compliant multi-channel outreach supporting care gap closure and health education.